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Another reason not to give a discount
I’ve written lots about the ways in which we photographers can catch ourselves devaluing our brand. And I wrote this post about discounts and stopping a trend you’ve already set. But allow me to give...
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Should photographers offer gift certificates?
Note: You may also be wondering about whether you should offer your services for raffles or charity auctions. Click here for that post. It seems like a pretty logical move to add gift certificates to...
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Boss or employee? If you’re self employed, you’re both {how to manage}
If you had a boss who sat in her bathrobe all day and didn’t do anything to help you succeed, you’d quit. And if you were the boss and you had an employee who didn’t produce results and then blamed it...
View ArticleIn Person Sales // Scared to Take the Jump
With all this talk of selling your work in person, I get a whole lotta emails. Many of them can be answered with links to posts I’ve already written, but this message last week deserved a post all of...
View ArticleSelling vs Offering
Someone asked me last week if it was possible to sell sessions with a disk and still do in person sales for products. My answer is “you know, you really can do anything you want. You can sell...
View ArticleAmazing shoot. Itsy bitsy sale. This might be why.
Recently, I published a post called How changing the way I sell changed the way I shoot. After that, I received the following comment from a reader that was so bodaceous that I absolutely had to write...
View ArticleWhy people who say they ‘can’t afford it’ are lying
I see quite a lot of attention paid to the problem of the cheap client. The bargain hunters who want to talk you down to the point where you’re paying them to take their pictures. But the more I’ve...
View Article5 reasons you should do your sales in person
Let’s make a list of some’a the things you can now do online: Order pizza Grocery shopping Buy a car Shop for a spouse Become a celebrity With the entire world going online, it really did make sense...
View Article3 excuses you have for not doing in person sales (and what to do about it)
“We excuse our sloth under the pretext of difficulty.” Marcus Fabius Quintilian Yesterday, I wrote about 5 reasons you should be doing in person sales. Today, we face your biggest excuses. I hear many...
View ArticleWhy you’re not making money as a photographer
“I’m in shock. Thank you Elizabeth for not sugar coating it.” -Shannon “Thanks for your insight, and much needed swift kick in the pants!” -James R. I’m pretty straight-up. Like zero sugar coating, but...
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